Sr Manager - Global Strategic Marketing, hibrido
Empresa
Michael Page
Provincia
Lérida
Ciudad
Lleida
Tipo de Contrato
Tiempo Completo
Descripción
Sr Manager - Global Strategic Marketing
Perfil buscado (Hombre/Mujer)
Strategic Marketing Leadership
- Drive the global transition of the companys feed marketing strategy, focusing on expanding into priority markets such as China, Japan, Korea, and KSA.
- Develop comprehensive marketing strategies and frameworks to identify, evaluate, and capitalize on growth opportunities in target regions.
- Lead the creation of annual and long-term marketing plans with clear objectives, timelines, and KPIs for measuring success.
- Build frameworks to integrate global marketing intelligence into decision-making across the company.
Market Identification and Global Expansion
- Conduct in-depth market research and competitive analysis for target regions to uncover new opportunities and understand market dynamics.
- Develop and execute go-to-market strategies tailored to cultural, economic, and regulatory conditions in priority markets.
- Collaborate with business development and regional sales teams to ensure effective market entry and sustained presence.
Team Management and Development
- Lead and mentor a high-performing marketing team, including experts in market intelligence, analytics, and product development.
- Foster a culture of collaboration, innovation, and data-driven decision-making within the team.
- Oversee resource allocation and ensure the team is equipped to deliver insights, campaigns, and strategies that drive results.
- Provide professional development opportunities and establish clear performance goals for team members.
Strategic Market Intelligence and Analytics
- Oversee the development of a robust market intelligence function to track trends, analyze customer behaviour, and identify competitive threats in global markets.
- Leverage advanced analytics tools to inform market segmentation, pricing strategies, and performance tracking.
- Translate insights from market intelligence into actionable marketing initiatives, enhancing the companys positioning and value proposition.
Product Development and Innovation
- Partner with product development teams to align marketing strategies with the introduction of new and existing feed products.
- Define tailored value propositions and marketing approaches for specific customer segments in target markets.
- Work closely with R D to ensure emerging customer needs and trends are incorporated into product planning.
Brand Positioning and Campaign Management
- Elevate the companys brand positioning in priority markets through targeted campaigns, partnerships, and digital engagement strategies.
- Develop global campaigns that emphasize its leadership in sustainable agriculture and premium animal feed products.
- Ensure consistent messaging and alignment of branding across all communication channels and regions.
Stakeholder Engagement and Leadership
- Provide strategic market insights and recommendations to executive leadership to guide business planning and investment decisions.
- Collaborate with internal stakeholders, including sales, supply chain, and regional managers, to align marketing initiatives with organizational goals.
- Represent the company at industry forums, trade events, and global conferences to enhance brand visibility and thought leadership.
Industry Stability Growth
Career Growth Development
- Bachelors degree in Marketing, Business Administration, or a related field (MBA preferred).
- 10+ years of experience in strategic marketing, market intelligence, and global market development.
- Proven expertise in agriculture, large-scale animal feed markets, or related industries is highly desirable.
- Strong understanding of priority markets such as China, Japan, Korea, and KSA, including market dynamics and customer preferences.
- Leadership experience managing multidisciplinary teams, including market intelligence, analytics, and product development functions.
- Proficiency in utilizing data analytics tools and CRM platforms to inform and enhance decision-making.
- Exceptional communication and stakeholder management skills, with the ability to influence senior leadership and cross-functional teams.
- Experience in designing and implementing go-to-market strategies for complex, multinational businesses.
- Ability to adapt to dynamic environments and work effectively within diverse, multicultural teams.
La empresa se especializa en procesar, comercializar y vender diversos productos forrajeros. Sus ofertas incluyen alfalfa deshidratada, mezcla de grasses, pasto de centeno, festuca, silo de maíz deshidratado y pellets como pellets de alfalfa deshidratada y paja.
La empresa opera cinco instalaciones de producción con un centro de distribución en Vila-sana. Su oficina central está en Fondarella, Cataluña. Estas instalaciones producen en conjunto más de 370,000 toneladas métricas anuales.
- La oportunidad de liderar iniciativas de marketing global transformadoras para una importante empresa agroindustrial.
- Una cultura de trabajo colaborativa y dinámica que valora la innovación y las estrategias basadas en datos.
- Paquete de compensación y beneficios competitivo.
- Oportunidades de avance profesional y desarrollo profesional dentro de una organización global.
- Posición híbrida.
Marketing,
Perfil buscado (Hombre/Mujer)
Strategic Marketing Leadership
- Drive the global transition of the companys feed marketing strategy, focusing on expanding into priority markets such as China, Japan, Korea, and KSA.
- Develop comprehensive marketing strategies and frameworks to identify, evaluate, and capitalize on growth opportunities in target regions.
- Lead the creation of annual and long-term marketing plans with clear objectives, timelines, and KPIs for measuring success.
- Build frameworks to integrate global marketing intelligence into decision-making across the company.
Market Identification and Global Expansion
- Conduct in-depth market research and competitive analysis for target regions to uncover new opportunities and understand market dynamics.
- Develop and execute go-to-market strategies tailored to cultural, economic, and regulatory conditions in priority markets.
- Collaborate with business development and regional sales teams to ensure effective market entry and sustained presence.
Team Management and Development
- Lead and mentor a high-performing marketing team, including experts in market intelligence, analytics, and product development.
- Foster a culture of collaboration, innovation, and data-driven decision-making within the team.
- Oversee resource allocation and ensure the team is equipped to deliver insights, campaigns, and strategies that drive results.
- Provide professional development opportunities and establish clear performance goals for team members.
Strategic Market Intelligence and Analytics
- Oversee the development of a robust market intelligence function to track trends, analyze customer behaviour, and identify competitive threats in global markets.
- Leverage advanced analytics tools to inform market segmentation, pricing strategies, and performance tracking.
- Translate insights from market intelligence into actionable marketing initiatives, enhancing the companys positioning and value proposition.
Product Development and Innovation
- Partner with product development teams to align marketing strategies with the introduction of new and existing feed products.
- Define tailored value propositions and marketing approaches for specific customer segments in target markets.
- Work closely with R D to ensure emerging customer needs and trends are incorporated into product planning.
Brand Positioning and Campaign Management
- Elevate the companys brand positioning in priority markets through targeted campaigns, partnerships, and digital engagement strategies.
- Develop global campaigns that emphasize its leadership in sustainable agriculture and premium animal feed products.
- Ensure consistent messaging and alignment of branding across all communication channels and regions.
Stakeholder Engagement and Leadership
- Provide strategic market insights and recommendations to executive leadership to guide business planning and investment decisions.
- Collaborate with internal stakeholders, including sales, supply chain, and regional managers, to align marketing initiatives with organizational goals.
- Represent the company at industry forums, trade events, and global conferences to enhance brand visibility and thought leadership.
Industry Stability Growth
Career Growth Development
- Bachelors degree in Marketing, Business Administration, or a related field (MBA preferred).
- 10+ years of experience in strategic marketing, market intelligence, and global market development.
- Proven expertise in agriculture, large-scale animal feed markets, or related industries is highly desirable.
- Strong understanding of priority markets such as China, Japan, Korea, and KSA, including market dynamics and customer preferences.
- Leadership experience managing multidisciplinary teams, including market intelligence, analytics, and product development functions.
- Proficiency in utilizing data analytics tools and CRM platforms to inform and enhance decision-making.
- Exceptional communication and stakeholder management skills, with the ability to influence senior leadership and cross-functional teams.
- Experience in designing and implementing go-to-market strategies for complex, multinational businesses.
- Ability to adapt to dynamic environments and work effectively within diverse, multicultural teams.
La empresa se especializa en procesar, comercializar y vender diversos productos forrajeros. Sus ofertas incluyen alfalfa deshidratada, mezcla de grasses, pasto de centeno, festuca, silo de maíz deshidratado y pellets como pellets de alfalfa deshidratada y paja.
La empresa opera cinco instalaciones de producción con un centro de distribución en Vila-sana. Su oficina central está en Fondarella, Cataluña. Estas instalaciones producen en conjunto más de 370,000 toneladas métricas anuales.
- La oportunidad de liderar iniciativas de marketing global transformadoras para una importante empresa agroindustrial.
- Una cultura de trabajo colaborativa y dinámica que valora la innovación y las estrategias basadas en datos.
- Paquete de compensación y beneficios competitivo.
- Oportunidades de avance profesional y desarrollo profesional dentro de una organización global.
- Posición híbrida.
Marketing,