Senior Associate CRM Manager, Barcelona
Empresa
Aristocrat
Provincia
Barcelona
Ciudad
Barcelona
Tipo de Contrato
Tiempo Completo
Descripción
Senior Associate CRM Manager
As a Senior Associate CRM Manager you will be responsible for developing and implementing strategies for events on both engagement monetisation paired up with a strong communication support. You will also coordinate on special campaigns and features to drive user engagement and monetization, supporting a fun experience for our customers. These processes involve working with high-level professionals inside the GameOps team, as well as across CRM Art, CRM QA, Product, Development, User Acquisition, Customer Support, Analytical teams and more. You will report to GameOps Events Lead.
What Youll Do Skills and Requirements
You will have strong CRM management skills to oversee the entire delivery cycle of campaigns/features, from ideation to launch post-support
You will monitor and evaluate campaign performance, using data to optimise and improve future campaigns
You will come with ideas of AB tests to improve business metrics
You will be data and KPI driven and understand how to drive towards data proven results as well as report on a key metrics
You will work closely with various stakeholders, ensuring collaboration and alignment in order to execute CRM strategies (product teams, data teams, art teams)
You will have knowledge of the mobile gaming industry (its a plus)
You have the ability to conduct market research, analyse data, gather insights and proactively share with stakeholders.
You will be a strong communicator, both written and verbal, and keen to cultivate a collaborative team environment.
What Were Looking For About You
Extensive experience formulating and managing in-game events in a relevant industry (F2P and Social Casino games preferred).
Experience implementing and managing initiatives driven by personalization, customer segmentation, engagement and LTV of customers.
Capable of managing multiple priorities under pressure and tight deadlines in a fast-paced and changing environment.
Proficient in using CRM software and platforms (e.g. Iterable, Braze, Looker)
Creative thinker and wordsmith
Well-articulated and an excellent team player.
University degree in Business Administration, Product Design, Marketing or Information Technology are preferred but, if you have transferable skills and experience, don t hesitate to let us know.
Trustworthy, open-minded, reliable
Why Product Madness ?
As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino.
With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gda sk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.
We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day.
But don t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the Employer of the Year - Media and Entertainment category.
So, what s stopping you?
Our Values
People First
We have the deepest respect for our people and their well being. We know they are exceptionally talented and will always have a choice. We want them to re-choose us every day. We are committed to building a culture where each persons voice will always be heard and addressed.
MAD for More
Always improving, innovating and never settling for the existing. We push all boundaries with courage and ambition to become the world s best games company.
Champion Together
We excel at what we do but yet remain humble and helpful to our teammates. We champion one another and hold each other to high standards without any egos.
Globally Inclusive
We are all Equal - regardless of the language we speak, where we live, our gender, religion or culture we come from. We want to build a global home, where everyone has the equal opportunity to make an impact.
Customer Focused
We always think from the customers perspective - be it players or internal customers.
Improving their experience and joy is what drives us. Every clients success is our big win!
Travel Expectations None
Marketing,
As a Senior Associate CRM Manager you will be responsible for developing and implementing strategies for events on both engagement monetisation paired up with a strong communication support. You will also coordinate on special campaigns and features to drive user engagement and monetization, supporting a fun experience for our customers. These processes involve working with high-level professionals inside the GameOps team, as well as across CRM Art, CRM QA, Product, Development, User Acquisition, Customer Support, Analytical teams and more. You will report to GameOps Events Lead.
What Youll Do Skills and Requirements
You will have strong CRM management skills to oversee the entire delivery cycle of campaigns/features, from ideation to launch post-support
You will monitor and evaluate campaign performance, using data to optimise and improve future campaigns
You will come with ideas of AB tests to improve business metrics
You will be data and KPI driven and understand how to drive towards data proven results as well as report on a key metrics
You will work closely with various stakeholders, ensuring collaboration and alignment in order to execute CRM strategies (product teams, data teams, art teams)
You will have knowledge of the mobile gaming industry (its a plus)
You have the ability to conduct market research, analyse data, gather insights and proactively share with stakeholders.
You will be a strong communicator, both written and verbal, and keen to cultivate a collaborative team environment.
What Were Looking For About You
Extensive experience formulating and managing in-game events in a relevant industry (F2P and Social Casino games preferred).
Experience implementing and managing initiatives driven by personalization, customer segmentation, engagement and LTV of customers.
Capable of managing multiple priorities under pressure and tight deadlines in a fast-paced and changing environment.
Proficient in using CRM software and platforms (e.g. Iterable, Braze, Looker)
Creative thinker and wordsmith
Well-articulated and an excellent team player.
University degree in Business Administration, Product Design, Marketing or Information Technology are preferred but, if you have transferable skills and experience, don t hesitate to let us know.
Trustworthy, open-minded, reliable
Why Product Madness ?
As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino.
With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gda sk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.
We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day.
But don t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the Employer of the Year - Media and Entertainment category.
So, what s stopping you?
Our Values
People First
We have the deepest respect for our people and their well being. We know they are exceptionally talented and will always have a choice. We want them to re-choose us every day. We are committed to building a culture where each persons voice will always be heard and addressed.
MAD for More
Always improving, innovating and never settling for the existing. We push all boundaries with courage and ambition to become the world s best games company.
Champion Together
We excel at what we do but yet remain humble and helpful to our teammates. We champion one another and hold each other to high standards without any egos.
Globally Inclusive
We are all Equal - regardless of the language we speak, where we live, our gender, religion or culture we come from. We want to build a global home, where everyone has the equal opportunity to make an impact.
Customer Focused
We always think from the customers perspective - be it players or internal customers.
Improving their experience and joy is what drives us. Every clients success is our big win!
Travel Expectations None
Marketing,